In this article, I would like to draw your attention to one item called “Deeds bank account”. Deed is defined as: chiefly literary an action that is performed intentionally or consciously.(Oxford dictionary)
Recalling our discussion on the variable of “sowing and reaping” which characterize the reasons/factors why certain organizations fail or successful in the earlier articles. If you can recall, this variable supersede the “supply and demand “factor for a successful or a failing organization.
Let me revise here for those who miss the elaboration. For example: in the field of food outlets. There are 5 outlets, namely A, B, C, D, E and F. Assuming all being equal (Marketing 7P’s), why the customers prefer to outlet A and not the other 4?
That goes beyond the 7P’s zooming into the “sowing and reaping” or “action/reaction” factor. Alright, now let us coming back to “Deeds bank account”. It can clearly explain why outlet A is doing well due to the positive deposit of good deeds into the Deeds bank account. Some of the example of positive good deeds here are, good paymaster, generous to its stakeholders, practicing the Golden Rule and be “harmony with the Nature/Creator” as well as Contrarian Marketing principle.
The definition of Contrarian Marketing: Devising Marketing Strategy/ methodology that is different or the opposite of marketing strategy commonly used that yielded the desire result.
As with financial bank account, Deeds bank account also can be positive and negative depending of its deposit or withdrawal.
So, it all tie down together, it goes beyond religion, cultural as it has a universal connotation. I am not talking about any religion here. It is through the power of O.I.L (Observation, Imagination and Logic) that I derived this principle.
After saying this, I got it from its root is from the best- selling book of all time- The Bible! What is the Bible anyway? It is the acronym for Basic Instruction before leaving Earth.
Does it make sense? Any new model needs to be investigated, analyzed and researched. So, it left to be seen….