The Power of O.I.L revisited
I propose this mechanism, the power of O.I.L to address certain issues of life like life problems, patterns emerging from certain life happening and organization behavior.
Today, I discovered the first variable (observing) is actually part of Social Learning Theory made popular by Albert Bandura. It is one of the most influential learning theories in psychology. Albert Bandura’s social learning theory of 1977 states that instead of acquired behavior being strictly a matter of rewards or reinforcements; it can be brought about through observational learning. (The Science of the Mind, Paul Kleinman, 2014).
Obviously, it is from a “different perspective”, because people are observing models that later can be imitated or copied. For example, characters on the theater, that resemble to themselves.
Well, generally, it states that a person can learn behavior through observation which can be in the form of a live model (e.g. your dad) or Jackie Chan, Elvis Presley etc.
As this is about the field of marketing, I will just dwell into this module. Well, obviously there is a link between all the subjects discussed. The power of Observation, in itself is an art.
Probably, it can be used in the area of market research. In marketing research, there are the primary and secondary data gatherings. The power of observation, using certain state of the art utensils like retina recognition, can be a platform to collect verifiable data as currently the data collection processes are erred. I always recommend Dr. Neale Martin, the 21st century marketing guru for his insight into the same subjects, namely the erred data collection process and that can be overcome by the said improved methodology.
Nevertheless, I believe that The power of O.I.L is a marketing tool that can be used not only in this area but many area of life that is yet being explored.
For example, by using the principle of observing, we find that it is not “practice made perfect “but “right practice made perfect”.
In the area of music, by using play by ear (essentially an observing arena) as compared to the traditional way of music learning , it produce more favorable results.
And the list goes on….