To recapitulate, yesterday I was using the O.I.L tool to “measure” why certain business success or fail. The question is whether it is valid, effective, efficient and reliable. Before I touch on it further, I would like to ask how many of you have heard about Dr. Neile Martin? Blue Ocean Strategy? Philip Kotler?
Well, maybe yes and maybe no, it does not matter. The objective here is to describe and analyze a number of approaches to formulate and manage marketing strategy
Below are the methodologies in assessing the segmentation variables within an organization:
In the next blog, I will touch on something more simple and fundamental; what is marketing?