Marketing 101-2 We are in the final leg of the world events or they called it the dawn of a new age. Whatever is the development of mankind, we cannot escape the fact that we are entering a new world order, a new mechanics, methodology, prescription, anticipation even a new paradigm of things being orchestrated. But there is nothing new under the sun. There is still 24 hours a day, 365 days a year and the earth is still going around the sun. What is that I am trying to say? Yes, no matter what the world is becoming, principles and truth will be forever standing tall. The characteristics of a successful person, organization remains the same, i.e. honesty, integrity, fairness, equality remains the heartbeat of a person or organization. There are the foundation and the pillars of strength as well as the catalyst for the engine of growth. No amount of manipulation, scheme and maneuvers can outdo the former. Truth will stands the test of time but lies will soon be exposed. The lies, slanders will succeed to certain or a large degree but eventually, if we remains to be truthful, we will triumph eventually. Remember this; tough time cannot rattle us if we remain resilient. As the gold refining process will actually make the gold a better metal, likewise, injustice, slandering, false accusation will make us a stronger and better person not a bitter person. So, friends, do not slander your competitors, company, products or any other aspect. We should be playing a fair game based on competitive strategies, well- articulated game plan and long-term positioning. We can outclass our competitions without resorting to unhealthy practice such as corruption which actually adds further cost to our organization. Even though it is easier say than done, someone has to start the ball rolling, i.e. We ourselves! Let our organization’s culture be a exemplary for others to emulate and follow not because we want to show off but to create a healthy working environment. If we take a look at the least corrupted countries in the world, it is basically doing well in their economies and is prospering in the right direction. Denmark, New Zealand, Finland, Sweden, Switzerland are the least corrupted in the world. Out of the worst countries in the survey by Transparency International are from the bottom up: Somalia, South Sudan, North Korea, Syria, Yemen, and Sudan. Malaysia is ranked at no. 55, nothing to shout about. This survey was taken for the year 2016( www.transparancy.org/CPI) Every one of us should do our part, i.e. to fight corruption. It is the society cancerous cell; left unchecked will become epidemic and everyone will eventually lose out. Thus, the foundational and the basic characteristics mentioned above need to be bind cohesively together to create a synergistic effect that will eventually move the country forward. Needless to say, all parties need to be educated as Nelson Mandela said, “The best way to change the world is through education”. In conclusion, we need to work together to provide a platform for this endeavor to materialize. Cheers to all for a better tomorrow.
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