I have discovered that it is literally true that “All truth is parallel”; a statement made popular by Morris Cerullo. Basically I have discovered that a technical terminology that describe a certain condition carry the same connotation while being described in another facets of knowledge.
Let me expound on just what I have said. In the field of medical world, a person who is out of the mind is being diagnosed as having Schizophrenia. It is characterized by having hearing “voices”, hallucination or paranoid.
To describe the similar condition, in Christianity, it is labeled as being possessed. While the causes are known to be original in the spiritual, it is still can be addressed by medical means, though only have an suppressing and therapeutic aspect, recognizing it can be resolved via spiritual means, i.e. being delivered by Christ Jesus.
Zooming back to the area of marketing, in Newton’s Third Law of Motion, “For every action, there is an equal and opposite reaction”. This statement means that in every interaction, there is a pair of forces acting on the two interacting objects. While this is true it is about object, I believe it can be applied to other aspect especially in Business Management.
Relating to the Golden Rule, “To the degree you give people what they need (action) , they will give you what you need”. (Reaction)
Can you identify the parallel between the two? So, it is obvious now that businesses are covered not only the 7p”s as the root cause of a success/ failure as it can be traced back to the spiritual identity.
That explains why certain organizations are doing well and some are not. That explains why in the area of organization’s culture, I called it “that is how things being done here” is also playing an important role in determining the success or failure of an organizations. More on this in the future post.
Thinking------ action ----- habit-------- destiny. Even though this applies to personal capacity, it can be applied to organization.
The reverse is true for organization mission statement; it can be applied as well to personal mission statement. Remember this “All truth is parallel”.