Marketing 101-1 In this article, I would like to pen on the Contrarian Time Management. Contrarian Time Management is defined as: devising time management strategies that are the opposite or different from conventional time management that yield the desired result. There is a misconception that the more time we use to tackle issues at hand is correlate with the productivity produced, i.e. Increased time X work = productivity. It is not necessary the case. Especially, in the western world, the reverse is true. They value the importance of personal time. The on-going trend is of course flexible hours, work from home, shared responsibility (group effort instead of individual assignment). Some of the countries which have lower hour of work per week are Germans, Holland, Denmark and French. For example, Germans only work 26.47 hours per week in 2014 according to Fortune magazine. At the other opposite is Mexico which clock an average of 42.85 hours work a week. The IMF and the World Bank have name Sweden as the world ‘s 11th highest gross domestic product(GDP) per capita, ahead of the said country, Mexico which only comes in at no.62. In Malaysia, many organizations are still practicing a six and a half day work. I want to reiterate that it is not the quantity time but the quality time spent that is more crucial. There have been many experiments done to demonstrate the above. We need to take interval rest to have maximized productivity. By eliminating time buffer, we can improve our productivity. We need to evaluate ourselves through the power of O.I.L, an acronym for the power of observation, the power of imagination and the power of logic. By observing our patterns, we can see whether we are a morning or night person. From there, say we are morning person; we can prioritize our time so as to do the most important things first; bearing in mind we need to utilize another principle, i.e. majoring in the major, not majoring in the minor. All the above principles and methodology have been proving to be the catalyst for success used by successful people. There is not just empty rhetoric, but proven principles utilized. Contrarian time management balance between work, recreation and as can be seen in many people lives, thus creating a synergistic effect in different paradigm of importance. A lot of Malaysian is becoming a workaholic by the emerging organization culture that is destructive and unhealthy. We need to reverse this trend before it is too late. What is the point, when we have a lot of money only to find out that we are using the money to treat our sicknesses?
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